Your privacy is live 345's top priority. This document clearly explains how we collect, use, store and protect your personal information, in accordance with Malaysia's Personal Data Protection Act 2010 (PDPA).
Live 345 deeply respects the privacy of every individual who visits and uses our platform. This Privacy Policy ("Policy") sets out in detail how live 345 collects, processes, stores, uses, and protects your personal information as a user of our platform in Malaysia.
The live 345 Privacy Policy is drawn up in accordance with the requirements of the Personal Data Protection Act 2010 (PDPA) Malaysia's primary law governing the processing of personal data in commercial transactions. We adhere to all PDPA principles, including the General Principle, Notice and Choice Principle, Disclosure Principle, Security Principle, Data Integrity Principle, and Access Principle.
By registering an account and using live 345's services, you consent to the collection and processing of your personal data as described in this Policy. If you do not agree with any part of this Privacy Policy, you are advised not to use the live 345 platform.
Live 345 collects various types of personal information from you during the registration process, your use of the platform and your interactions with our support team. This information is necessary to provide a safe, fair and well-regulated platform experience.
A. Information You Provide Directly:
B. Automatically Collected Information:
C. Information from KYC Verification:
To comply with anti-money laundering legal requirements and ensure the security of the live 345 platform, we may request identity verification documents such as a copy of your MyKad or passport, proof of current address, and proof of ownership of your payment method (e.g. screenshots of your TNG eWallet, GrabPay, or Maybank/CIMB bank account).
Live 345 uses collected personal information solely for lawful and specific purposes. Your information is used to:
Live 345 does not sell, rent or trade your personal data to any third party for their own marketing purposes. However, we may share your information with certain parties in the following circumstances:
All third parties that receive your data from live 345 are bound by strict confidentiality and data protection agreements. They are not permitted to use that data for any purpose other than what is specified in their agreement with live 345.
Live 345 implements comprehensive technical and organisational measures to protect your personal data from unauthorised access, alteration, disclosure, or destruction. The key security measures we employ are:
All data transmitted between your device and live 345 servers is encrypted using 256-bit SSL — the same technology used by Maybank2u and CIMB Clicks to secure online banking transactions.
Live 345 offers 2FA via SMS OTP for all members. We strongly recommend enabling 2FA to protect your account from unauthorised access.
The live 345 security system continuously monitors account activity to detect suspicious login patterns or transactions, with instant notifications sent to members should any unusual activity be identified.
Personal and financial data is stored in encrypted databases housed within a secure server environment with strict access controls. Only authorised personnel are permitted to access player data.
The live 345 platform undergoes regular independent security audits to ensure data protection standards remain current against the latest security threats.
Live 345 uses cookies and similar tracking technologies to enhance the user experience, enable certain platform functions and collect aggregated usage statistics.
The types of cookies used by live 345 are as follows:
| Cookie Type | Purpose | Duration | Status |
|---|---|---|---|
| Session Cookies | Maintains your login status during active live 345 sessions | Until logout | MANDATORY |
| Preference Cookies | Saves your language, theme, and display preferences | 30 days | MANDATORY |
| Security Cookies | Detecting unauthorised access attempts and suspicious activity | 7 days | MANDATORY |
| Analytics Cookies | Collecting anonymised usage statistics for platform improvement | 90 days | OPTIONAL |
| Performance Cookies | Measuring page load times and the technical performance of the live 345 platform | 30 days | OPTIONAL |
You can manage your cookie settings in your browser at any time. However, disabling mandatory cookies may affect the functionality of the live 345 platform, including your ability to log in or process transactions correctly.
Live 345 retains your personal data only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, or as required by applicable Malaysian law. live 345's data retention policy is as follows:
Under Malaysia's Personal Data Protection Act 2010 (PDPA), you as a data subject have certain rights regarding your personal data held by live 345. Below are your rights and how to exercise them:
You have the right to request a copy of the personal data live 345 holds about you. Requests can be submitted through your account settings or by contacting our support team.
If your personal data is inaccurate or incomplete, you may request a correction through your live 345 account profile page or by contacting customer support.
You may withdraw consent for certain data processing at any time. Withdrawal does not affect the validity of any processing carried out prior to that point.
You may opt out of marketing communications from live 345 at any time via the unsubscribe link in our emails or through your account notification settings.
You have the right to know exactly what data we hold about you, why we hold it and who it may have been shared with.
If you believe that live 345 has violated your privacy rights, you have the right to lodge a complaint with the Department of Personal Data Protection Malaysia.
To exercise any of the rights above, please contact the live 345 Data Protection Officer at support@live345.biz by clearly stating your request. live 345 will respond to data rights requests within 21 working days from the date the request is received.
The live 345 platform is intended solely for individuals aged 18 and above. We do not knowingly collect, process or store personal data belonging to children or individuals under the age of 18.
Should live 345 discover that we have unknowingly collected data from an individual under the age of 18, we will take immediate steps to delete that data and terminate the associated account. If you believe your underage child or dependent has registered a live 345 account, please contact our support team immediately.
Live 345 reserves the right to update or amend this Privacy Policy from time to time to reflect changes in our practices, legal requirements or platform improvements. Members will be notified of any significant changes via in-platform notifications on live 345, their registered email address or a prominent notice on this page.
The "Updated" date shown at the top of this page will always reflect the latest version of the live 345 Privacy Policy. It is your responsibility to review this page periodically. Continued use of the live 345 platform following the publication of any changes constitutes your acceptance of the updated Privacy Policy.
If you have any questions, concerns or requests relating to the live 345 Privacy Policy or your personal data, please reach out to us through the following channels:
Support@live345.biz
Response within 21 working days
Available 24/7
Within the live 345 platform
24/7 Support
Privacy-specific enquiries
Six data protection pillars live 345 upholds to safeguard the personal information of every Malaysian player
Every bit of data transmitted between your device and live 345's servers is protected by 256-bit SSL encryption — the same security standard used by Maybank2u, CIMB Clicks, and Malaysia's leading financial institutions. Your data cannot be read by third parties, even if intercepted.
Live 345 operates in full compliance with all principles and requirements of Malaysia's Personal Data Protection Act 2010 (PDPA). This means you have complete legal rights to access, correct, and control the personal data we hold about you.
Live 345 has never sold, rented, or transferred your personal data to third parties for their marketing or commercial purposes, and never will. Your data belongs to you, and we use it solely for the purposes to which you have given consent.
Your personal and financial data is stored in encrypted databases on servers protected by multi-layered access controls. Only authorised and verified live 345 personnel have access to player data.
The live 345 platform undergoes regular independent security and privacy audits. This process ensures our data protection systems remain up to date and meet the latest industry standards for player information security.
Live 345 gives you full control over your data — from the right to access and correct your information, to opting out of marketing communications and requesting data deletion when closing your account.
Now that you know how live 345 protects your privacy, create a free account today and enjoy online casino, Sports Betting, slots, and more — with full confidence that your personal data is always kept safe.
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